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Thursday, December 1, 2016

Using New Tools to help Convey Message

Today we used our newly acquired Jib Arm and Teleprompter to help convey the video message. The teleprompter allowed the talent to focus on looking at the audience through the camera, and the jib arm provided a moving shot on the staircase scene. At Envision Productions, it is important to use the tool of production where needed, but not to overuse something just because it "looks cool". Communication of the message is key, so we focus on ways to achieve proper messaging while subtly employing visual excitement.

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